The Product Catalog
The product catalog at the core of the operating system.
Your catalog is the heart of the store, so it's the heart of Apex. The operating system keeps it complete and current by pulling data from the people who make the products — and pushing every change to wherever you sell.
What syncs
The fields that matter for big-ticket goods, mapped for you.
| Data field | Source | Where it appears | Update |
|---|---|---|---|
| Specifications | Manufacturer feed | Web · POS · Shelf label | Auto |
| Energy & efficiency ratings | Manufacturer feed | Product page · Compare | Auto |
| Dimensions & fit | Manufacturer feed | Product page · Delivery quote | Auto |
| Manuals & documents | Manufacturer feed | Product page downloads | Auto |
| Imagery & finishes | Manufacturer / distributor | Storefront · Ads | Auto |
| Price | You | Web · POS · Shelf label | Instant |
| Stock level | Your locations | All channels | Live |
In-store and online, one number
The shelf label and the website never disagree.
When a customer checks a price on their phone in your aisle, it has to match the tag in front of them. Apex makes that guaranteed: price and stock are single values, and the electronic shelf labels read from the same source as your storefront and register. Update once, trust everywhere.
- Electronic shelf label integration
- Point-of-sale and web share one catalog
- Stock decrements across every channel on sale
- Change history for price and availability
From feed to floor
How a product gets onto your shelf and your site.
Connect
We link your brand and distributor feeds to your Apex catalog.
Map
Fields are matched to your categories so data lands in the right place.
Enrich
You add your price, positioning and any local detail on top.
Publish
The listing goes live on web, POS and shelf labels at once.
Stop re-typing spec sheets.
Bring us a handful of your SKUs and we'll show you the same products fully populated in Apex — synced and ready to sell.
Book a demo