SEO companies strive to have and retain some seo clients then there are those the other kind. Every SEO company has them and very few SEO companies can be so choosy as to shun away every client that isn’t the ‘good client’

Being the good client may not be attainable, but you can certainly avoid being the bad client no one wants. Here are some things bad SEO clients do:

Unreasonable expectations It’s not always the client’s fault when there are unreasonable expectations. Sometimes the SEO companies give misinformation in order to get the sale. Other times once they get involved in the site things look far different than they originally appeared. It is the responsibility of the client to ensure their expectations are in check with reality, despite any claims of the SEO. This is especially true when it comes to overall expectations vs. monetary investment. There is only so much that can be done with the time and money allotted.

Expectations should be closely guarded with plenty of room for moving the towards the goal, depending on the situation. Bad SEO clients expect results outside the bounds of what is likely and refuse to temper those as things change.

Clients need to be engaged with the emarketing process. Bad SEO clients can often be their own worst enemy and can impair the emarketing efforts by not returning calls and emails to the SEO company.

SEO Clients need to be involved in the campaign development process, but bad SEO clients forward every SEO spam email they get. This forces the SEO to take time away from actual SEO work to explain why the email is wrong, why things aren’t as the email says they are, and to defend their work. That’s hours of wasted time.

SEOs go though a lot of research and effort before making any changes to a client’s site. Whether the changes are a major reworking of a page, or a few minor edits to a title tag, they all have reason and merit. The quickest way to keep an SEO from being successful with your optimization campaign is to overwrite their changes with your own. Fortunately, the CodeMonitor tool will notify the SEOs within 24 hours any time a monitored page changes (we monitor all our client’s optimized pages.) However it’s still up to the client to ensure such overwriting doesn’t happen.

It is important for the client to have understanding and the reasoning behind the changes, but you can’t expect the SEO to improve your website’s exposure if you are tying their hands in their efforts. If you don’t agree with what the SEO company is doing, give them the rope to hang themselves. Track the results, if conversions drop then undo it. But at least give it a chance to perform.

Clients need to understand the value of what the SEO company is doing. Bad SEO clients question every change forcing the SEO company to exhaust hours of time explaining and defending every decision.

Making the SEO and emarketing process simpler is by having faith in your SEO company and let the results speak for themselves.